Sunday column: Banking on a brand

Ahhh, the return of my Sunday column to the blog … only because we’re finally putting it on our Web site.

Click here for this week’s column.

Also, read my advance on this week’s 2nd Century “identity” unveiling this week:

Group to launch ‘brand’ new image (Sunday, Sept. 28 Herald)

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One thought on “Sunday column: Banking on a brand

  1. I really enjoyed your article. I think a lot of people who are not actively involved in downtown or “Sanford businesses” have really been asking “why?” — why do we need a logo? — why do we need a new identity? — and have also been asking what? — as in, I’ve heard a lot of “what is that anyway?”

    I have been anxiously awaiting the outcome since the 2nd Century meeting months ago, and I’m excited to see everything Thursday night!!

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